Did you ever see a man with a kippah in a general holiday ad before? Nothing else reads "Jewish" ~ the wrapping paper & pajamas are neutral. Maybe it represents a mixed marriage, with "Make Merry" almost nondenominational but over on the less-noticeably-Jewish side of the photo. I mean, it's for a New York store, that is, a national chain with a location in New York, so it makes sense to include a close-to-unnoticeable tinge of Jewishness. I bet a lot of thinking went into getting the tone exactly right, as compared to Christmas ads, which are full-on Christian, like the holiday lights in Dyker Heights or the Christmas parade in Murphy, NC.