My New York Times sub just increased for the second time in a year ($20 to $23 to $28), making a 40% increase since last September, while they nibbled off a few features so I was paying even more for less. I called them & politely said this & without hesitating, he gave me all-access (adding games, cooking, athletic, wirecutter, none of which I particularly care about) for $8/month instead of $28. In a year it will go up to $25. Amazing. I would have been happy if they had kept it at $23 for another year or given me a senior citizen discount. Next I'll try my insurance... my rent... my groceries...